The 3 things your content absolutely must have to hook readers
People will only read your content if they are reasonably sure – from the outset – that you are going to: * help them * educate or inform them * entertain, inspire or move them. They’ll...
View Article7 deadly design sins that stop people reading – with proof
“I cannot stop myself from clicking away from this website whenever I have to visit it. Just looking at it makes me furious,” complained one of my clients. My client was in the target market for the...
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How to Write for People Who Are Reading on Screens
Almost everything you write will be read on a screen. It’s not only your website, blog and newsletter that’ll be read on a screen. It’s likely that your brochures, guides, white papers and catalogues...
View ArticleWeekly Writer’s Round-up for Busy People – 7 June 2013
How can you keep up with all the great posts about writing for businesses on the internet? By letting me help you, that’s how. I read a lot of blogs so I can sift out the best articles for you – the...
View Article5 Quick and Easy Updates You Can Make to Your Website Today
When was the last time that you updated your website? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that...
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